The popular fashion brand, H & M, strengthens presence in the local scene with Zara Larsson collection. It has set its sights on giving shoppers more options to visit the store with its exclusive capsule collection showcasing a playful, young, and empowering fashion style. By mixing edgy street wear and glamorous stage wear, it reflects the personality of this young, opinionated and multi-awarded Swedish singer and songwriter. Her famous singles include “Lush Life”, “Symphony” and “Never Forget You”.
H & M teams up with SM City Clark to officially launch Zara Larsson X H&M X SM City Clark collaboration with a very impressive pop up event Exclusive Party Shopping last May 19. According to Gino N. Cruz, H & M head of marketing, this is the first ever mall collaboration outside Metro Manila.
“We launched it in SM City Clark because we believe that the market is ready. We see a lot of potential in this mall. Our avid shoppers here and their strong reception have been overwhelming from the grand opening until now. That’s why we take pride in being at the forefront of providing fashion quality at the best price not only to Kapampangan market but foreign market as well,” says Cruz.
The Exclusive Shopping Party was fashionable girl-dominated “pink” party, indeed a celebration of Zara Larsson’s music and fashion. Guests, bloggers and local media had awesome time partying with popular female DJs and took great photos at the selfie booths.
Everyone had the first glance of the creative ensemble and enjoyed special discounts as well. Three winners for Best Selfie Photo and a Fashionista of the Night won H & M gift certificates. Even the Mania’s most followed digital influencer, Ida Anduyan, was there to party.
“This collaborative effort with H &M is a strong indicator of how we continue to evolve and committed to support mall tenants and address customers need. We are just so proud and grateful that the Zara Larsson collection is available exclusively in only two SM Malls nationwide, which includes SM Makati and SM City Clark. Kapampangan fashionistas don’t need to go to Manila, they get to see it first and buy the collection here in SM City Clark, “ added Jeff S. Suarez SM Supermalls OIC for Marketing – North Luzon.
The Zara Larsson collection will run from May 19 to 28. For details visit www.hm.com/ph.